I want to tell you that the design and product track is a must for the Web2day programming, but I already did it for the market and com track. So we will assume that they are all essential, so no jealousy.
This year we offer you more than a day and a half of content dedicated to these expertises.
Like programming acrobats, we will be moving between very concrete subjects such as voice design, design for people with color blindness or micro-interaction in the UX; or feedbacks such as the SNCF' s experience on data-driven piloting; and conferences where we will take a step back and look atAI design and public decision making for example
Below is a small selection of our crue👇 .
Despite all my efforts to include as many conferences as possible in this article, there are still many others that I warmly invite you to consult in the whole program!
Unlocking the power of future: designing for the unknown
Attention this conference is in english ! Alicia Shao, senior service designer at Lego explains how to design for a better future. She will talk about speculative design, new narratives and thinking systems. How the future will not be anthropocentric or how empathy must be at the heart of tomorrow's design. I let you go and see the full description 👇 !
Bringing your product to life with content
Launching a product is not enough to bring it to life. In addition to the whole visual universe, content helps create a lasting connection between the brand and the people who use it. From discovery, to hierarchy of information, to going live, Gladys Diandoki will explain how content can transform your experiences.
How to drive product growth with embedded finance
Embedded finance is an emerging trend of integrating financial services directly into applications and platforms. Companies across all industries are looking to integrate financial services into their applications and platforms to provide a more complete experience for their customers and to prevent them from leaving the sales, subscription or other process. Romain Berthome, head of product at Booking, will tell you all about this emerging trend.
User safaris in the jungle of B2B
Jimmy is a user, Jimmy is relevant, but Jimmy is really not accessible. He's not our customer, he's not our prospect, but we have to create value for him, without being able to talk to him. Sébastien Maury, co-founder of CoworQueer, and Amandine Tourneux, senior user researcher at Akeneo , offer some thoughts on this frustrating but interesting challenge.
➤ See the conference (I also copied and pasted the description as is, but if you go to the site you can also discover the other great conference in the form of a Quiz by Sebastien)
How did the leading free media company in the press sector initiate a redesign project geared towards responsible digital technology with a more sustainable environmental and social impact? Between eco-design, accessibility, data ethics, discover the keys to initiate a mobile project with impact thanks to the feedback of the 20 Minutes application project.
Ticketing is this way! 🎟
To have the pleasure of attending these lectures, learning, and enjoying the incredible atmosphere of the festival, just get your ticket 👇