Thursday - 3:45pm - 4:30pm
Stereolux - Micro


Sébastien Maury

Product Designer @Akeneo & Co-founder @CoworQueer

Amandine Tourneux

Senior User Researcher @Akeneo

Design & Product - Conference

User safaris in the jungle of B2B

Conference in French

Jimmy is our user, Jimmy is lucid, but Jimmy is really not accessible. He's not our client, he's not our prospect, but we have to create value for him, without being able to talk to him.
We will provide food for thoughts regarding the challenges of user research recruitment in the B2B world. You will find that these challenges are as frustrating as interesting.