Wednesday16h40 - 17h20

Maxi Room

Building a Brand your Users will Love

Liam BOOGAR

Head of Brand Strategy @MadKudu

Liam Boogar is Head of Brand Strategy at MadKudu, a SaaS startup which helps marketing & sales teams identify the 20% of leads that will generate 80% of revenue and create relevant customer journeys at scale. In addition to working on our brand strategy, I also manage our Paris office and help to build an all-star engineering team there.

Before working at MadKudu, I was Brand Director at Algolia (a happy MadKudu customer), the Search-as-a-Service company, where I worked on our Awareness, Content & Communications Strategy. My weeks were filled with billboard re-designs, editorial meetings, product releases, social media, event & website messaging.

Once upon a time I built Rude Baguette – France’s Startup Blog. I had a lot of fun.