Friday15h20 - 16h00

Mediacampus, Forum

Je CAPOTE sur le prototypage et l’itération

Isabelle LOPEZ

Founder @MySmartJourney

Isabelle Lopez is at the heart of MySmartJourney and the originator of its product range.

MySmartJourney is Isabelle Lopez’s second business. Ten years ago, she launched MA14, a strategy and technical development consultancy. With clients including MMA, Radio-Canada, SouthShore, Savoura, LOJIA, several industrial SMEs, and more, she developed acute cutting-edge expertise in UX strategy, product development, conversational marketing and demographic research.

Isabelle Lopez is well-known to Web2day delegates for her two conferences on customer engagement and building customer loyalty by using emotion, both online and offline.
https://www.youtube.com/watch?v=8CEjqDh3Ang
https://www.youtube.com/watch?v=k1JB2R_z-_0

If you bump into her by chance, there’s a good chance that you’ll end up talking about her love of prototyping, and that she’ll try to convince you to do the same (with the help of her product, of course).

Isabelle Lopez is at the heart of MySmartJourney and the originator of its product range.

MySmartJourney is Isabelle Lopez’s second business. Ten years ago, she launched MA14, a strategy and technical development consultancy. With clients including MMA, Radio-Canada, SouthShore, Savoura, LOJIA, several industrial SMEs, and more, she developed acute cutting-edge expertise in UX strategy, product development, conversational marketing and demographic research.

Isabelle Lopez is well-known to Web2day delegates for her two conferences on customer engagement and building customer loyalty by using emotion, both online and offline.
https://www.youtube.com/watch?v=8CEjqDh3Ang
https://www.youtube.com/watch?v=k1JB2R_z-_0

If you bump into her by chance, there’s a good chance that you’ll end up talking about her love of prototyping, and that she’ll try to convince you to do the same (with the help of her product, of course).

ABOUT MYSMARTJOURNEY

MySmartJourney are interactive transmitters, “magic tokens” that enrich physical spaces with capsules full of fun, experience-driven content. The tokens can be installed anywhere, taking only a few minutes. Visitors then simply have to place their phones on top of the experiential stations to reveal the content.
Museums, tourist attractions and trade fairs can create magical pathways for their visitors:
1) More fun: treasure hunts, adventures in which you are the hero, virtual geocaching, interactive artwork, trivia, etc.
2) Learning and contextualisation: audio guides, instruction guides, geographic guidance, historical context, audio atmospheres, the ability to see ruins beneath the ground, etc.
3) Data and feedback: satisfaction surveys, social sharing, voting, TripAdvisor recommendations, etc.

What makes MySmartJourney’s product so unique is the way in which it was created iteratively, following “lean start-up” principles, working with major stakeholders in the field and by validating the market ahead of the technical roll-out. By setting a goal of operational feasibility, prioritising what generates the greatest value, it has been possible to accelerate the development process while minimising costs. In this way, the idea was launched to market as a finished product in six weeks, and deployed in its first international installation within ten weeks.