Content strategy: what is at stake for e-commerce websites
Louis Chevant, a world-class IT engineer and chess player, spent eight years as Product Manager at Murex, the world leader in financial software packages. Passionate about teaching and the transmission of knowledge, he trained young people from the Grenoble chess club for the French championships and taught financial mathematics at ENSIMAG.
When he started his own business at startup and SME, he was able to discover the business of the web and especially SEO. Louis found that there was no suitable option for e-merchants and marketplaces to manage their SEO, which is a crucial point for them because their survival depends on their online visibility. He has designed SmartKeyword’s turnkey SEO solution, which combines a simple and technically very powerful online tool, personalized coaching that guides you through SEO best practices, and an e-learning continuing education platform.
Anxious to evangelize SEO, Louis regularly runs training workshops at SmartKeyword’s premises, with members of the EBG professional association, as well as at incubators such as Raise, Wilco, Réseau Entreprendre and Paris & Co. He teaches SEO in Master 2 at Paris 7 (Jussieu) and has developed a certification course for SmartKeyword