Ethical design: possible mission
Directrice de la Fab Design @SNCF
Florence Tagger is the Director of Fab Design, the in-house digital agency of SNCF, (the French national railroad company).
Graduate from Ecole des Ponts et Chaussées, Florence started her career in CRM marketing within Yves Rocher group. She joined SNCF group in 2007, as business analysis & merchandising manager and then became consultant in innovation at Voyages-sncf.com (today OUI.sncf) the digital subsidiary.
She joined the group’s management in 2014 and to contribute to the launch of the digital transformation program #DigitalSNCF. She then created the Fab Design to support all the group’s digital projects. Passionate about the understanding of new digital uses, she has developed a solid expertise on B2C customer experience as well as employee experience.