Wednesday - 11:20am - 11:50am
Stereolux - Micro

Data & AI, driving innovation for SNCF Connect & Tech's customer strategy

Angélique Bidault-Verliac


Performance & Data Director SNCF Connect & Tech @SNCF Connect & Tech

With a double degree in Mathematics and a Specialized Master in Marketing Management at ESSSEC, Angélique started her career in a digital agency on digital, data and CRM projects in the travel and consumer sectors as a CRM & Data consultant. In 2011, she joined in order to build the customer data strategy and develop customer knowledge and AI. She then extended her scope to all the transversal data issues of the SNCF Connect & Tech group. Today, she is the Director of Performance & Data and is responsible for driving performance and data within the SNCF Connect & Tech group.