Conferences

Wednesday - 11:20am - 11:50am
Stereolux - Micro

Data & AI, driving innovation for SNCF Connect & Tech's customer strategy

Angélique Bidault-Verliac

france

Performance & Data Director SNCF Connect & Tech @SNCF Connect & Tech

With a double degree in Mathematics and a Specialized Master in Marketing Management at ESSSEC, Angélique started her career in a digital agency on digital, data and CRM projects in the travel and consumer sectors as a CRM & Data consultant. In 2011, she joined Voyages-sncf.com in order to build the customer data strategy and develop customer knowledge and AI. She then extended her scope to all the transversal data issues of the SNCF Connect & Tech group. Today, she is the Director of Performance & Data and is responsible for driving performance and data within the SNCF Connect & Tech group.