Brand & Marketing, Medias - Panel
The power of what’s simple
Many people talk about the famous KISS (Keep it Simple and Stupid) rule. Which is a shame. Because simplifying something is a far cry from making it stupid. How do you explain Blockchain, nuclear fusion or the principle of serial electrical resistance to six-year-olds? In a world of experts, buzz words and corporate bullshit, perhaps it’s time to get back to basics, and dare to simplify. It can only make us more effective.