Thursday - 2:00 pm - 2:30 pm


M'Hamed Larbi

Co-founder - Hand of Growth @Aegis Agency

Benjamin Lampérier

Co-founder @Aegis Agency

Marketing & Communication - Conference

Event Based Marketing: Triple your revenue by reducing your advertising budget by 20% in Q4

Conference in French

Learn how Event Based Marketing helped a struggling e-commerce company triple its revenue while reducing its advertising budget by 20% in Q4. Dive into the compelling story of how one company mastered its customer journey and delivered the right message, to the right person, at the right time on the right channel, using the power of data and Customer Data Platform (CDP) expertise.

In this talk, you will learn how to leverage data to give your users more context and optimize your CRM strategy. Learn how integrating a data warehouse can open up the possibilities for your e-commerce and how to leverage CDP technologies to develop innovative applications.

Follow this inspiring story of how a struggling eCommerce business was able to reduce ad spend by 20% while increasing revenue threefold in Q4 using advanced event-based strategies. Learn the secrets of this success and how Event Based Marketing can help you transform your own business. Don't miss this opportunity to reinvent your e-commerce by mastering the art of data, the customer journey and becoming a Customer Data Platform expert.