“Employer Brand” problem: when COM and HR are forced to work hand in hand
Please be informed that this talk is for HR and HR Communication professionals only (registration required). If you would like to take part, please find more information on this page.
Who is the guarantor of the employer brand… HR or COM? If you’re asking yourself this question, you’re on the wrong track. At a time when candidates and employees are more and more versatile and “switchers”, companies have no choice: it’s high time to reconcile Human Resources and Communication. These two pillars of the company, often partitioned, have the same mission: to embark, attract and retain. Through the prism of emotion, the power of sincerity, and the necessary approach of authenticity, this complementary duo can break the organisational silos and bring a strong, lasting and human communication, at the service of the employer brand.