Brand & Marketing, Medias - Panel
Avatars: storytelling, social entities & imaginary worlds
In years to come, we will increasingly need avatars and virtual bodies to interact in the digital world. Born in the American cyberpunk literature of the 80s, avatars are gradually becoming part of our daily lives… At the same time a fantasised body and a social body, we will change our avatar as we change our clothes today. Notwithstanding the difference in clothing, avatars affect our personalities too.